FOR IMMEDIATE RELEASE

THEY’RE ALIVE!

 WARNER BROS. TELEVISION’S OFFICIAL COMIC-CON® BAGS GET A NEW
INTERACTIVE UPDATE WITH THE BLIPPAR APP, ALLOWING FANS TO
UNLOCK AUGMENTED REALITY EXPERIENCE

 The Collectible Backpack-Style Bags Highlight the Following Series and Movies:

 Warner Bros. Television’s The 100, Arrow, The Big Bang Theory, Blindspot, DC’s
Legends of Tomorrow, The Flash, Gotham, iZOMBIE, Lucifer, The Originals/
The Vampire Diaries Combo, Supergirl and Supernatural 

Warner Bros. Animation’s Teen Titans Go! and Justice League Action,
Along with Blue Ribbon Content’s Vixen 

DC Super Hero Girls Universe 

Plus Warner Bros. Pictures’ Fantastic Beasts and Where to Find Them and Suicide Squad

Twitter Pitch: Official @warnerbrostv @Comic_Con bags let fans unlock augmented reality experience w/@Blippar app: http://bit.ly/29wnJpf #WBSDCC #Blipp

Twitter Pitch: .@cwtvd star @iansomerhalder shows how to #Blipp the official @warnerbrostv @Comic_Con bags w/@Blippar app: http://bit.ly/29wnJpf #WBSDCC

BURBANK, Calif. (July 15, 2016) — Just #Blipp it! Warner Bros. and Comic-Con® are once again teaming up on the official bags of SDCC, with 18 different versions for fans to enjoy, and this year, the cool convention carriers come with a hidden secret — an interactive, augmented reality experience courtesy of the visual discovery app Blippar. This year, it’s not what’s in the bag, but what’s on the bag — and just a few simple steps will allow fans to unlock the surprise content, using the Blippar app on iOS and Android devices.

For 2016, there will be more options than ever — 18 bold new designs — for fans to collect their Comic-Con swag in one super-cool, ultra-convenient and, now, interactive backpack-style bag. The bags are distributed to fans when checking in at the show, and this marks the seventh year that Warner Bros. is providing the official bag of the world’s leading comics and pop culture convention.

  • To experience the special content from the bags, fans can download the free Blippar app to an iOS or Android mobile device, then scan the bag using the device’s camera via the Blippar app to unlock the exclusive augmented reality experience.
  • For more information about how this works, please click on the video below to view and embed, or click on the video at the top of this post which includes a special message from The Vampire Diaries star Ian Somerhalder.

  • Each of the 18 different editions of the 2016 Comic-Con bag features three panels of artwork, designed by Warner Bros. Worldwide Television Marketing. On one side of the bag is a Velcro-fastened cover flap featuring iconic show-related imagery that opens to reveal a second unique show-related design; the all-new Comic-Con 2016 official design appears on the opposite side.
CC16_BAGS_3DRender_Arrow CC16_BAGS_3DRender_Blindspot CC16_BAGS_3DRender_DC_SuperHero_Girls CC16_BAGS_3DRender_Flash
 CC16_BAGS_3DRender_Gotham  CC16_BAGS_3DRender_iZombie  CC16_BAGS_3DRender_Justice_League_Action  CC16_BAGS_3DRender_Legends_of_Tomororw
 CC16_BAGS_3DRender_Lucifer  CC16_BAGS_3DRender_SUPERGIRL  CC16_BAGS_3DRender_Supernatural  CC16_BAGS_3DRender_TBBT
 CC16_BAGS_3DRender_TeenTitansGo  CC16_BAGS_3DRender_The100  CC16_BAGS_3DRender_VampireDiaries_Original  CC16_BAGS_3DRender_Vixen
 CC16_BAGS_3DRender_Generic
  • More than 135,000 bags have been produced and will be provided to Comic-Con attendees throughout the convention.
  • Warner Bros. Animation series highlighted are Justice League Action and Teen Titans Go!, as well as Blue Ribbon Content’s digital series Vixen

For continuing info on the Studio’s plans at Comic-Con, please visit comiccon.thewb.com and follow @warnerbrostv on Twitter (hashtag #WBSDCC). For official information about Comic-Con 2016, visit www.comic-con.org and follow Comic-Con on Twitter at @Comic_Con (hashtag #SDCC).

 

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Contacts:

Tammy Golihew
(818) 954-4855, tammy.golihew@warnerbros.com
Twitter: @TeeVeeGal

Jeff Tobler
(818) 954-5062, jeff.tobler@warnerbros.com
Twitter: @JeffTobler